aarp foundation — for a future without senior poverty

one in three older americans lives in poverty. that is a difficult stat to swallow. after we explored the data around how older americans were living, it was all the more rewarding to help aarp foundation design a campaign to get the word out that our fellow 65+ citizens need our help and need it now. we could have leaned in on the tragedy, but our approach was to spotlight the numbers, so people understood the need, but also focus on what getting help looks like.