white claw — surf like no other
the beloved hard seltzer brand wanted to launch their first new product called ‘surf ‘ with work that spoke about its elevated taste. our approach was to liken the meticulous care that went into making ‘surf’ to the renowned craft that goes into shaping a surfboard.
crafted :30
'crafted' was shot in guy okazaki's iconic bay (studio) in venice beach. it's the last remaining bay in the area.
'crafted' was shot in guy okazaki's iconic bay (studio) in venice beach. it's the last remaining bay in the area.
'crafted' was shot in guy okazaki's iconic bay (studio) in venice beach. it's the last remaining bay in the area.
'crafted' was shot in guy okazaki's iconic bay (studio) in venice beach. it's the last remaining bay in the area.
'crafted' was shot in guy okazaki's iconic bay (studio) in venice beach. it's the last remaining bay in the area.
'crafted' was shot in guy okazaki's iconic bay (studio) in venice beach. it's the last remaining bay in the area.
deep dive
the deep dive content series introduces our campaign’s wavemakers—the talent featured in our spots—as well as other bold optimists who inspire. ryan harris is exactly that; the subject of our ‘crafted’ spot is a surfer, surfboard shaper, and an eco-board pioneer. ryan runs the only zero-waste surf company in the world, and he’s trying to change the industry to be better for the planet.
