white claw — surf like no other
after unleashing the successful ‘bring the wave’ campaign for white claw, the beloved hard seltzer brand came with a big ask: launch a new product line called surf with work worthy of its elevated taste. my approach was to liken the craft of surf to the meticulous care that goes into shaping a surfboard. played gcd & creative on the film. lots of support from the larger team (both design & creative) on the additional assets below.
crafted :30
deep dive
the deep dive content series introduces our campaign’s wavemakers—the talent featured in our spots—as well as other bold optimists who inspire. ryan harris is exactly that; the subject of our ‘crafted’ spot is a surfer, surfboard shaper, and an eco-board pioneer. ryan runs the only zero-waste surf company in the world, and he’s trying to change the industry to be better for the planet.
'crafted' was shot in guy okazaki's iconic bay (studio) in venice beach. it's the last remaining bay in the area.
'crafted' was shot in guy okazaki's iconic bay (studio) in venice beach. it's the last remaining bay in the area.
'crafted' was shot in guy okazaki's iconic bay (studio) in venice beach. it's the last remaining bay in the area.
'crafted' was shot in guy okazaki's iconic bay (studio) in venice beach. it's the last remaining bay in the area.
'crafted' was shot in guy okazaki's iconic bay (studio) in venice beach. it's the last remaining bay in the area.
'crafted' was shot in guy okazaki's iconic bay (studio) in venice beach. it's the last remaining bay in the area.
