white claw x knives out

when netflix reached out wanting to do a collab to help launch its new film “glass onion: a knives out mystery,” it was a no-brainer. the result: crack the claw, an original murder mystery game inspired by the detective story with nods to claw culture. we even shot a short film to help launch the game using netflix’s new volume (an LED stage) with plates from the film. the partnership was a win for both brands in generating tons of earned media. bonus points for our packaging design getting a feature on dieline!