fedex — what we deliver by delivering
fedex wanted to demonstrate what makes a fedex delivery different from any other delivery. so we kicked off the ‘what we deliver by delivering’ campaign. to show folks that our deliveries are a lot more than just a box.
“tortoise and the hare” :60 - fedex
one show - shortlist, clios - shortlist, adweek - ad of the day, adweek - finalist